BBA (Hons) in Marketing

Department of Marketing

BBA-MKT

Programme Features
The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills in areas such as consumer behavior, customer relationship management, brand management, advertising, integrated marketing communication, e-marketing, and event marketing, to address the opportunities and challenges of the global digital landscape through experiential, interactive, and project-based learning, complemented by engaging seminars, business collaborations, internships, and global exchange opportunities.

Professional Attributes
Our graduates will enter the job market fully ready to:
• Manage traditional and digital operations
• Advance personal and organisational goals
• Recognise global trends in a local context • Keep a high level of professionalism and ethics
• Excel in communication skills and teamwork
• Transcend cultural and national boundaries

Career Prospects
• Advertising Account Executive
• Social Media Marketing Executive
• Events and PR Officer
• Product Marketing Manager
• Brand Manager
• Marketing Researcher/Analyst

09/01/2026

The Hang Seng University of Hong Kong

Local Student: First-year Tuition Fee: $93,230 Tuition Fee after Deduction of NMTSS:$58,110

08/23/2026

Please refer to: https://sbus.hsu.edu.hk/news/department-of-marketing/

3963 5551

mkt@hsu.edu.hk

ugadmission@hsu.edu.hk

Hang Shin Link, Siu Lek Yuen, Shatin,New Territories

For more details. please refer to https://admission.hsu.edu.hk/