香港中文大學
The Chinese University of Hong Kong
Associate Vice-President (Communications and Public Relations)
Descriptions
Ref : 250000X6
Closing Date : June 29, 2025
Founded in 1963, The Chinese University of Hong Kong (CUHK) http://www.cuhk.edu.hk is a forward-looking and intellectually vigorous comprehensive research university, fully committed to excellence in teaching, research, knowledge transfer and community service, thereby serving the needs and enhancing the well-being of the citizens of Hong Kong, China as a whole, and the wider global community. Ranked among the top 40 in the latest QS World Universities Rankings, CUHK values greatly its College system and the culture preserved and promoted by the University and its Constituent Colleges. Bilingualism is adopted in teaching, research and administration. Diversity and inclusion are core values of the University.
Reporting to the Pro-Vice-Chancellor and Vice-President (External Affairs), the appointee will provide leadership to the institutional communication strategy, strategic events management, community relations and brand-building functions of the University. He/She will support the senior management in cultivating, building and nurturing external stakeholders and partners that are essential for advancing, enhancing and protecting the reputation, status and impact of CUHK. Overseeing the Office of Communications & Public Relations, the successful candidate will (a) advise the senior management on all matters relating to the University's strategic objectives in connection with external engagement and outreach; (b) set out strategic direction for relevant activities, such as branding, marketing, communications, relations with the media and the general public; (c) oversee strategic event planning and execution; (d) develop and enhance existing relationships and partnerships with external stakeholders, including media, industry and civic and political leaders, and build new relationships/ partnerships; (e) engage and outreach to the media to develop, enhance and foster good relationship and to maximise positive impact of the University; (f) build, enhance, monitor and protect the University's reputation and perceptions of stakeholders and the general public, particularly during crisis occasions; and (g) enhance the University's standing and stature in the multimedia ecosystem by proactive identification of issues / risks, coordination of handling strategies, and communication with, and timely responses to, stakeholders and the general public through the media and digital platforms.
Applicants should have (i) a Bachelor's degree, preferably a higher degree; (ii) substantial progressively responsible experience in, and a track record of, strategic external engagement in the private or public sector, preferably including experience at regional and international levels, including expertise in media relations, local, national or international journalism, or communication strategy across conventional and digital media; (iii) experience of developing senior-level external relationships harnessing strong networks across multiple stakeholder groups and familiarity with local media environment; (iv) proven competence in driving consensus and building effective work relationships; (v) demonstrated advanced skills in crisis management and event planning and execution; and (vi) excellent communication, negotiation and presentation skills.
Appointment will initially be made on contract basis for up to three years, renewable subject to mutual agreement. The University reserves the right to fill the post by invitation / nomination.
Enquiries
Application Procedure :
The University only accepts and considers applications submitted online for the post above via the CUHK career site. For more information and to apply online, please visit http://career.cuhk.edu.hk