Bachelor of Social Sciences (Honours) in Business Psychology

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With the complexities of modern working life in Hong Kong, companies have to meet an ever-increasing demand for coherence within their organisation and strong relationships between staff, management and customers. These demands in turn create a definite need for human resource policies and marketing strategies.

Psychological theories and practices are fundamental to improve workplace practices and interaction with customers. Psychology knowledge also helps managers at all levels of organisations select, support, motivate and train employees. It also helps businesses design products and build better relationships with customers.

Business psychology offers students the theories and skills needed to succeed in understanding what consumers want and the nuances of product design to obtain the perfect alignment of the needs of people, workplaces and organisations, and promote the awareness of what motivates and influences people that drives business.

Integrating management studies with the critical and analytical methods of psychology, business psychology helps students pursue careers in personnel management, training and development, human resource management and employee and customer relations.

09/01/2027

Lingnan Univeristy Tuen Mun Main Campus

175000

Please visit the following website: https://www.ln.edu.hk/admissions/ug/

2616 7817

bpsy@ln.edu.hk

Nil

2616 5997

N/A