MSc in Marketing／香港中文大學
The Master of Science Program in Marketing provides students update marketing knowledge and skills. It offers two concentrations, namely,“Managerial Marketing”concentration and Big Data Marketing”concentration. Students can choose the concentration according to their interests and career goals.
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This program aims to nurture marketing entrepreneurs and professional marketers who acquire a broad-based understanding of all aspects of marketing, possess innovative, critical thinking, and grasp strong analytical skills in dealing with complicated marketing environments.
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The programme focuses on the application of relevant marketing theory and practice to addressing opportunities and problems faced by marketing practitioners in Hong Kong and China. The goal is to equip future business leaders with sound knowledge and skills in marketing and related areas.
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This is a pioneering programme that not only covers traditional areas in marketing, but also psychological knowledge, and practical skills that are required for career success. It is designed to provide with an employment-focused curriculum to give its graduate a career advantage in consumer marketing.
Master of Global Business and Marketing／香港公開大學
This programme aims to deepen students’ understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities. It helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment.
環球市場管理學理學碩士課程／香港浸會大學（與英國University of Sheffield合辦）
The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management.