市場學工商管理 ( 榮譽 ) 學士
BBA (Hons) in Marketing

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19/000680/L5

Programme Features The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills in areas such as consumer behavior, customer relationship management, brand management, advertising, integrated marketing communication, e-marketing, and event marketing, to address the opportunities and challenges of the global digital landscape through experiential, interactive, and project-based learning, complemented by engaging seminars, business collaborations, internships, and global exchange opportunities.Professional Attributes Our graduates will enter the job market fully ready to: • Manage traditional and digital operations • Advance personal and organisational goals • Recognise global trends in a local context • Keep a high level of professionalism and ethics • Excel in communication skills and teamwork • Transcend cultural and national boundariesCareer Prospects • Advertising Account Executive • Social Media Marketing Executive • Events and PR Officer • Product Marketing Manager • Brand Manager • Marketing Researcher/Analyst

September, 2025

HSUHK (Hang Shin Link, Siu Lek Yuen, Shatin, New Territories)

First-year tuition fee for eligible local students after the deduction of Government Subsidy (HK$35,120) would be: Year 1 admission HK$56,560; Year 2 admission HK$56,560; Year 3 Admission HK$68,580

24/08/2025 (Local Applicants)

Please refer to: https://sbus.hsu.edu.hk/en/category/marketing-news/

3963 5551

mkt@hsu.edu.hk

ugadmission@hsu.edu.hk

Hang Shin Link, Siu Lek Yuen, Shatin,New Territories