Post Date: 06 Oct 2021
  • Course
    Professional Certificate - Customer Experience & Sentiment in Luxury Retail
  • College
  • Consultant Company
    生產力學院(HKPC Academy) 提供優質的專業培訓服務,讓業界提升競爭力及可持續發展能力,培育人材應對國際市場的轉變及支援香港本地發展。
  • Course Code
  • Descriptions

    Luxury retail is about luxury customer experience which requires specific competencies, and it is essential to understand customer psychology: why customers buy luxury goods.

    This online programme is based on the method of “Active Selling” developed by Francis SRUN, an expert in luxury selling with 20 years of experience with high-end luxury groups. It shows you how the psychology of luxury brands truly plays into high-value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customers, and how to influence customers positively.

    Learning Outcomes:

    Understand luxury customer psychology: why do they buy

    Understand customer decision process and be able to persuade

    Handle customer selling process effectively (the 7 selling steps)

    Romance and seduce: how to increase desires

    Master customer objections: how to reduce fears

    Able to build long-term relationship with customers

  • Start Date
  • Venue
    Webinar class
  • Fee
  • Deadline of Application
  • Seminar
  • Enquiries
    (+852) 2788 6342
  • College Email
  • Enquiries Email
  • Application Email
  • Fax
  • Website
  • More Details
  • Application Website
  • Address
  • Remarks