Post Date: 22 Jul 2021
  • Course
    市場學工商管理(榮譽)學士 BBA (Hons) in Marketing
  • College
  • Consultant Company
    -
  • Course Code
    19/000680/L5
  • Descriptions
    香港恒生大學的市場學工商管理(榮譽)學士課程 (BBA-MKT)透過分析探討現實個案,配合互動學習模式,培育學生掌握最新的知識和技能,成為優秀的市場營銷專才,以應對全球化和數碼化的各種機遇及挑戰。 本課程採用獨特的「博雅 + 專業」教學模式,鼓勵同學融會貫通、學以致用,在個人及專業範疇發揮所長。 歷屆畢業生的出路廣泛,包括廣告客戶主任、數碼營銷主任、社交媒體主任、活動統籌及公共關係主任、產品市場經理、品牌經理及市場研究員或分析員等。

    The BBA-MKT programme aims to provide students with professional marketing training, foundational business knowledge, and liberal arts education. Not only does it equip students for personal growth and professional development, but it also enables them to undertake further studies in marketing or any business-related discipline. Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.

    課程預期學習成效

    完成市場學工商管理(榮譽)學士後,學生應能:

    運用跨學科及多學科知識,以應對專業及個人挑戰;

    具備良好商務溝通能力及團隊合作精神,融匯各項技能及知識,以持續個人的終身學習;

    衡量個人的貢獻和責任,成為負責任的僱員、商業領袖及商業夥伴;

    具備寬廣視野,並積極探究各項環球議題,以及政治、文化、社會科學及科技等領域的發展;

    在完成首兩年課程後能具備鞏固的市場學及相關領域的理論知識基礎,有助進一步認識市場學;

    在完成三、四年級課程後,對高深的市場學概念有全面的認識及能在實際環境中學以致用。

    "Programme Intended Learning Outcomes

    Upon completion of the Programme, students should be able to:

    address professional and personal challenges through the application of inter-disciplinary and multi-disciplinary knowledge acquired;

    possess effective communication ability in a business environment, work as team players to integrate effectively the skills and knowledge developed, and manage independent lifelong learning;

    evaluate own contributions and responsibilities in becoming responsible employees, business leaders and business partners;

    possess broad horizons and be inquisitive about various global issues and developments such as politics, cultures, social sciences and technologies;

    have a solid foundation of theoretical knowledge in marketing and related areas in the first two years of studies, on which to build further studies; and

    acquire a broader knowledge relating to advanced concepts in marketing in the final two years and apply such knowledge to practical situations."
  • Start Date
    09/08/2021
  • Venue
    香港恒生大學 The Hang Seng University of Hong Kong
  • Fee
    Year-1 Entry: $86,190; Year-3 Entry: $97,520
  • Deadline of Application
    08/31/2021
  • Seminar
  • Enquiries
    3963 5503/3963 5411
  • College Email
  • Enquiries Email
  • Application Email
  • Fax
    26325092
  • Website
  • More Details
  • Application Website
  • Address
    The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong
  • Remarks