{"id":87679,"date":"2026-06-05T09:40:50","date_gmt":"2026-06-05T01:40:50","guid":{"rendered":"https:\/\/jump.mingpao.com\/career-news\/?p=87679"},"modified":"2026-06-04T17:26:09","modified_gmt":"2026-06-04T09:26:09","slug":"%e6%81%92%e5%a4%a7%e5%85%a9%e5%a4%a7%e5%b8%82%e5%a0%b4%e5%ad%b8%e7%b3%bb%e8%aa%b2%e7%a8%8b%e7%90%86%e8%ab%96%e8%88%87%e5%af%a6%e5%8b%99%e4%b8%a6%e9%87%8d-%e5%9f%b9%e8%82%b2%e7%87%9f%e9%8a%b7-2","status":"publish","type":"post","link":"https:\/\/jump.mingpao.com\/career-news\/market-trends\/self-enhancement\/%e6%81%92%e5%a4%a7%e5%85%a9%e5%a4%a7%e5%b8%82%e5%a0%b4%e5%ad%b8%e7%b3%bb%e8%aa%b2%e7%a8%8b%e7%90%86%e8%ab%96%e8%88%87%e5%af%a6%e5%8b%99%e4%b8%a6%e9%87%8d-%e5%9f%b9%e8%82%b2%e7%87%9f%e9%8a%b7-2\/","title":{"rendered":"\u6052\u5927\u5169\u5927\u5e02\u5834\u5b78\u7cfb\u8ab2\u7a0b\u7406\u8ad6\u8207\u5be6\u52d9\u4e26\u91cd \u57f9\u80b2\u71df\u92b7\u53ca\u5546\u696d\u5c08\u624d\u8fce\u5411 AI \u65b0\u6642\u4ee3"},"content":{"rendered":"

\u5e02\u5834\u5b78\u5de5\u5546\u7ba1\u7406 (\u69ae\u8b7d) \u5b78\u58eb\u8ab2\u7a0b (BBA-MKT)<\/h2>\n

\u6d1e\u6089\u5e02\u5834\u8da8\u52e2 \u6210\u70ba\u672a\u4f86\u884c\u92b7\u9818\u822a\u8005<\/h2>\n

\u672c\u8ab2\u7a0b\u5168\u65b9\u4f4d\u57f9\u80b2\u5e02\u5834\u71df\u92b7\u5c08\u624d\u8207\u5546\u696d\u9818\u8896\uff0c\u555f\u767c\u5b78\u751f\u5275\u65b0\u601d\u7dad\u8207\u7b56\u7565\u773c\u5149\u3002\u5167\u5bb9\u6db5\u84cb\u5e02\u5834\u9700\u6c42\u5206\u6790\u3001\u54c1\u724c\u5851\u9020\u3001\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u53ca\u71df\u92b7\u7b56\u7565\u5236\u5b9a\u7b49\u6838\u5fc3\u6280\u80fd\uff0c\u5e6b\u52a9\u5b78\u751f\u638c\u63e1\u884c\u92b7\u95dc\u9375\u8981\u7d20\uff0c\u63d0\u5347\u8077\u5834\u7af6\u722d\u529b\uff0c\u8fce\u63a5 AI \u6642\u4ee3\u6578\u78bc\u8f49\u578b\u8207\u5168\u7403\u5316\u6240\u5e36\u4f86\u7684\u6a5f\u9047\u8207\u6311\u6230\u3002<\/p>\n

\u878d\u5408\u7406\u8ad6\u8207\u5be6\u8e10 \u958b\u5275\u5d84\u65b0\u5546\u696d\u8996\u91ce<\/h2>\n

\u5f37\u8abf\u9ad4\u9a57\u5f0f\u5b78\u7fd2\uff0c\u900f\u904e\u6848\u4f8b\u7814\u7a76\u3001\u4f01\u696d\u5408\u4f5c\u9805\u76ee\u53ca\u696d\u754c\u9818\u8896\u8b1b\u5ea7\uff0c\u8b93\u5b78\u751f\u80fd\u9748\u6d3b\u904b\u7528\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u53ca\u5168\u7403\u71df\u92b7\u7b56\u7565\u7b49\u95dc\u9375\u6280\u80fd\u3002\u5be6\u7fd2\u3001\u6d77\u5916\u4ea4\u6d41\u53ca\u5275\u696d\u6311\u6230\u8cfd\u6fc0\u767c\u5b78\u751f\u7684\u89e3\u96e3\u80fd\u529b\u8207\u6e9d\u901a\u6280\u5de7\uff0c\u9f13\u52f5\u4ed6\u5011\u63a2\u7d22\u65b0\u5546\u6a5f\u3002<\/p>\n

\u89e3\u9396\u591a\u5143\u5c31\u696d\u51fa\u8def<\/h2>\n

BBA-MKT \u7562\u696d\u751f\u7121\u8ad6\u662f\u5c31\u696d\u6216\u5275\u696d\uff0c\u5747\u5177\u7af6\u722d\u512a\u52e2\uff0c\u80fd\u5728\u5e02\u5834\u7b56\u5283\u3001\u54c1\u724c\u7ba1\u7406\u3001\u5ee3\u544a\u53ca\u516c\u5171\u95dc\u4fc2\u7b49\u591a\u5143\u9818\u57df\u767c\u63ee\u6f5b\u80fd\uff0c\u6210\u5c31\u7406\u60f3\u672a\u4f86\u3002<\/p>\n

\u7d9c\u5408\u5de5\u5546\u7ba1\u7406 (\u69ae\u8b7d) \u5b78\u58eb\u8ab2\u7a0b (BBA-GB)<\/h2>\n

\u3010DSE\u8003\u751f\u60c5\u5831\u3011\u6052\u5927 BBA-GB\uff1aAI \u6642\u4ee3\u5168\u80fd\u5546\u7ba1\u4e4b\u9078\u9762\u5c0d AI \u8b8a\u9769\uff0c\u9999\u6e2f\u6052\u751f\u5927\u5b78 \u300c\u7d9c\u5408\u5de5\u5546\u7ba1\u7406\uff08\u69ae\u8b7d\uff09\u5b78\u58eb\u300d\uff08BBA-GB\uff09\u4ee5\u300c\u65e2\u535a\u4ea6\u5c08\u300d\u70ba\u6838\u5fc3\uff0c\u52a9\u4f60\u6210\u70ba\u5177\u654f\u6377\u61c9\u8b8a\u529b\u7684\u672a\u4f86\u9818\u8896\uff01<\/p>\n

\u8ab2\u7a0b\u6975\u5177\u5f48\u6027\uff0c\u8b93\u4f60\u6309\u500b\u4eba\u8208\u8da3\u8207\u76ee\u6a19\uff0c\u81ea\u7531\u7d44\u5408\u5e02\u5834\u5b78\u3001\u7ba1\u7406\u5b78\u3001\u6703\u8a08\u53ca\u91d1\u878d\u56db\u5927\u9818\u57df\u3002\u60f3\u5c07\u6578\u78bc\u71df\u92b7\u7d50\u5408\u98a8\u96aa\u7ba1\u7406\uff1f\u5b8c\u5168\u7531\u4f60\u505a\u4e3b\uff01\u8de8\u5b78\u79d1\u8a13\u7df4\u80fd\u5168\u9762\u5f37\u5316\u4f60\u7684\u6c7a\u7b56\u8207\u89e3\u96e3\u80fd\u529b\u3002<\/p>\n

BBA-GB\u7740\u91cd\u5be6\u6230\uff0c\u900f\u904e\u300c\u4e00\u5b78\u751f\u4e00\u5be6\u7fd2\u300d\u8a08\u5283\u3001\u5e2b\u53cb\u8a08\u5283\u3001CEO \u8b1b\u5ea7\u53ca\u4f01\u696d\u53c3\u89c0\uff0c\u5e36\u4f60\u8d70\u9032\u771f\u5be6\u8077\u5834\u7d2f\u7a4d\u7d93\u9a57\u8207\u4eba\u8108\u3002\u7562\u696d\u751f\u51fa\u8def\u591a\u5143\u5ee3\u6cdb\uff0c\u80fd\u52dd\u4efb\u7ba1\u7406\u57f9\u8a13\u751f\uff08MT\uff09\u3001\u9805\u76ee\u4e3b\u4efb\u6216\u81ea\u4e3b\u5275\u696d\u3002\u6821\u65b9\u66f4\u8a2d\u6709\u734e\u5b78\u91d1\u8207\u5168\u9762\u5c31\u696d\u8f14\u5c0e\u3002\u7acb\u5373\u6383\u63cf\u4e0b\u65b9 QR Code\uff0c\u4e86\u89e3\u5165\u5b78\u8981\u6c42\u53ca\u767c\u6398\u7121\u9650\u53ef\u80fd\uff01<\/p>\n

\"BBA-MKT
BBA-MKT<\/figcaption><\/figure>\n
\"BBA-GB\"
BBA-GB<\/figcaption><\/figure>\n
\"Instagram\"
Instagram<\/figcaption><\/figure>\n

 <\/p>\n

\"\"<\/p>\n

\u67e5\u8a62\u8cc7\u6599\uff1a\u9999\u6e2f\u6052\u751f\u5927\u5b78\u5e02\u5834\u5b78\u7cfb<\/strong>
\n\u96fb\u90f5\uff1a<\/strong>mkt@hsu.edu.hk<\/a>
\n\u7db2\u5740\uff1a<\/strong>https:\/\/sbus.hsu.edu.hk\/about-us\/departments\/marketing\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u5e02\u5834\u5b78\u5de5\u5546\u7ba1\u7406 (\u69ae\u8b7d) \u5b78\u58eb\u8ab2\u7a0b (BBA-MKT) \u6d1e\u6089\u5e02\u5834\u8da8\u52e2 \u6210\u70ba\u672a\u4f86\u884c\u92b7\u9818\u822a\u8005 \u672c\u8ab2\u7a0b\u5168\u65b9\u4f4d\u57f9\u80b2\u5e02\u5834 […]<\/p>\n","protected":false},"author":10,"featured_media":87686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[12937,12938,10086],"yoast_head":"\r\n\u6052\u5927\u5169\u5927\u5e02\u5834\u5b78\u7cfb\u8ab2\u7a0b\u7406\u8ad6\u8207\u5be6\u52d9\u4e26\u91cd \u57f9\u80b2\u71df\u92b7\u53ca\u5546\u696d\u5c08\u624d\u8fce\u5411 AI \u65b0\u6642\u4ee3 - JUMP \u6c42\u8077\u589e\u503c<\/title>\r\n<meta name=\"description\" content=\"\u5e02\u5834\u5b78\u5de5\u5546\u7ba1\u7406 (\u69ae\u8b7d) \u5b78\u58eb\u8ab2\u7a0b (BBA-MKT) \u6d1e\u6089\u5e02\u5834\u8da8\u52e2 \u6210\u70ba\u672a\u4f86\u884c\u92b7\u9818\u822a\u8005 \u672c\u8ab2\u7a0b\u5168\u65b9\u4f4d\u57f9\u80b2\u5e02\u5834\u71df\u92b7\u5c08\u624d\u8207\u5546\u696d\u9818\u8896\uff0c\u555f\u767c\u5b78\u751f\u5275\u65b0\u601d\u7dad\u8207\u7b56\u7565\u773c\u5149\u3002\u5167\u5bb9\u6db5\u84cb\u5e02\u5834\u9700\u6c42\u5206\u6790\u3001\u54c1\u724c\u5851\u9020\u3001\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u53ca\u71df\u92b7\u7b56\u7565\u5236\u5b9a\u7b49\u6838\u5fc3\u6280\u80fd\uff0c\u5e6b\u52a9\u5b78\u751f\u638c\u63e1\u884c\u92b7\u95dc\u9375\u8981\u7d20\uff0c\u63d0\u5347\u8077\u5834\u7af6\u722d\u529b\uff0c\u8fce\u63a5 AI\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/jump.mingpao.com\/career-news\/market-trends\/self-enhancement\/\u6052\u5927\u5169\u5927\u5e02\u5834\u5b78\u7cfb\u8ab2\u7a0b\u7406\u8ad6\u8207\u5be6\u52d9\u4e26\u91cd-\u57f9\u80b2\u71df\u92b7-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u6052\u5927\u5169\u5927\u5e02\u5834\u5b78\u7cfb\u8ab2\u7a0b\u7406\u8ad6\u8207\u5be6\u52d9\u4e26\u91cd \u57f9\u80b2\u71df\u92b7\u53ca\u5546\u696d\u5c08\u624d\u8fce\u5411 AI \u65b0\u6642\u4ee3 - 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