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Room1026
60 Chai Wan Road
Hong Kong
1st January 201X
Joe Chan
Human Resources Manager
ABC Company
1 Prince Edward Road
Kowloon
Dear Mr. Chan,
Is your company in need of a chief editor full of new ideas that work and achieve growing market share of its books throughout the years? During my past two years’ engagement with “Holiday” magazine as its Managing Editor, I have accomplished the following things:
1. Introduced the unprecedented incentive program of “Free Air Tickets” reward, which was rather new to the market and has been generally regarded as “ineffective” by the industry. Readers’ feedback was tremendous and the magazine witnessed a 320% rise in circulation within two months.
2. In face of copycats in the market, re-positioned the magazine’s style several times to meet new demands from readers and serve to new customers’ tastes, which proved to be a huge success as every time after revamps (three times in total) the magazine’s circulation increased.
3. Built up cordial relations with the majority of tourist associations and received their warm hospitality (including tour package and assistance to distanced regions) whenever our team visited their countries.
4. Studied and successfully integrated the motto of newspaper’s working style, i.e. timely information, into the daily operation of the magazine. As a result, the magazine was acclaimed to be the most updated travel magazine in HK.
I was proud that my service with “Holiday” magazine brought profits and honour to the publisher. Should you be seeking a initiator who can achieve both instant and long-term success to your publications, please contact me so that we can arrange for a meeting.
Yours sincerely,
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Chan Siu-ming
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